Marla Miller: 0:35

Welcome back to Open Minded Healing. Today we're going to be talking about pioneering advances in preventive health care. My guest today is Hunter Ziesing, who is the co-founder of Longevity Health, which is a physician-led concierge wellness practice that integrates advanced diagnostics, personal health data, and incentives to help people not only expand their lifespan, but more importantly, their health span. We're going to be diving into how the integration of AI technology can offer people more personalized resources and tools that they can implement to make more informed decisions about their own personal health. Welcome, Hunter.

Hunter Ziesing: 1:21

Thank you. You nailed it.

Marla Miller: 1:22

Oh, good. This will be an interesting conversation because I think with the advancements of AI technology, a lot of people are wondering what that means when it comes to healthcare. You know, there's a lot of concerns about it, but then there's also so many great advancements that can truly help people in their health. So let's start with your own story, what you were doing before you even became a co-founder of this operation here.

Hunter Ziesing: 1:53

Yeah. So I spent my early years on Wall Street, 20 years, focusing on healthcare, consumer, and technology companies, and did very well in my 20s and 30s. And I was always into sports, and I was very healthy and very athletic. And I started seeing my friends blow up and get big and unhealthy. And my dad, my father died when he was 67. I had four or five friends pass away from infectious diseases, mostly cancer related, but largely preventable, before they turned 40. And that kind of hit me. So I started doing these fun little cycling boot camps for friends to help them get healthy. Then I started a grand fondo mass cycling series to help cancer centers create awareness and fundraising.

Marla Miller: 2:41

What do you mean by grand cycling?

Hunter Ziesing: 2:43

Well, they're called grand fondos. They're mass cycling events. Okay. Centuries. People refer to them as centuries. In Europe, they're called grand fondos. It's it stands for big ride. And we got celebrities at these events. Um, they're all fundraisers for leading cancer centers. And the beneficiary cancer centers were affiliated with Live Strong. Do you remember the yellow bracelets? Lance, Lance focused on survivors, which was wonderful because there's very few resources at that time for survivors and love Lance Armstrong or hate him. I know he was controversial. He did amazing things for cancer awareness and helping people. And that's kind of what we're trying to do with healthcare is to provide people the tools and the resources for better health and the motivation. So I did that for 15 years, and then I went to work for a company called Paceloin, which you would have a wearable device such as a Garmin or an Apple Watch. And each week you exercised and got your heart rate up, elevated heart rate to 150 cumulative minutes each week. It would provide you rewards, as little as a dollar Amazon gift card, or to various partner rewards such as discounts. And what we learned there, I've just fascinated how motivated people would be to exercise for as little as a dollar a week, or just a you know, social recognition for exercising. Because you can tell people, hey, you need it, you need to go exercise more, you need to go to the gym more. But if you don't have some kind of tool or motivational thing to get people to do it, that was fascinating. And unfortunately, most of the people that were using the app were already healthy. Tough to motivate the unhealthy, and that's something that we want to change. Anyway, fast forward, I was always enamored with data, what Apple was doing with HealthKit. So I started a company called Health Hub that integrated your HIPAA data, your met your medical data with your wearable data. And the goal there was to use that data to help you with better informed health decisions. Unfortunately, what I learned very quickly is that you need a lot more data than just wearable data and your historical medical data, which is great, but it's old data. There's tons of tests out there confusing the market. So we built a clinic around these tests, a high-end clinic. It's a full medical practice. It's very expensive, but it's been very successful. So we've built that, and now we're trying to build something that's more uh democratized and affordable for the masses. Long answer to your question as to how I got here.

Marla Miller: 5:29

Well, that's so fascinating. Your journey, all the different things you've done and how it's brought you to this point. I'm glad you're trying to bring it, like you said, democratize it and bring it more to the masses. It'll be interesting to see how you can reach more of the masses, more of the people that are really unhealthy and struggling. I think you're incorporating AI technology along with physicians, right? It's a physician-led concierge service. Correct. Um, when you can bring in all this data you're talking about from specific types of tests, sometimes when people see what's going on in their body, that's incentivizing rather than they are they're blaming themselves or thinking I'm lazy or a lot of people are depressed, but it's really because something is going on in their body that they're unaware of that's affecting maybe their mood, their hormones, or all these different things.

Hunter Ziesing: 6:27

Yeah, so um a couple of things. One, I think most people want to be healthy, but they lack the tools to do it, and they lack the funding. It's expensive. A lot of people are paying out of pocket. You know what I mean by the tools? They could be even social tools. Like you go to the doctor every year, they do some minor tests, maybe some blood tests, an EKG, you know, poke you. Hey, how you doing? How you feeling? Oh, by the way, your LDL's a little bit high, and you're probably 15 pounds overweight, and you should go to the gym more, right? And here's some red flags. And you know, for a week or two, you know, usually around January, everybody sort of falls into this new year, new you. I'm gonna do better. And then then you don't do anything. There's nothing, there's nothing to follow you to develop a plan for you to motivate you to keep you going. And you probably need a lot more testing than you're getting from the medical system right now to really get ahead of prevention. So that's something that we do now. We have this product called the billionaire bundle, for lack of better terms. It's it's a high-end product, not for billionaires, but what billionaires are paying for. So concierge medicine is sort of on the rise where people are going to a physical doctor facility and doing all this testing. It costs $20,000 to $30,000. But it shouldn't just be for people that can afford, you know, spend that kind of money. But you know, for $11,000, we do a lot. We do a DEXA scan, which is a high uh bone density and visceral fat tests. We do a comprehensive blood test, we do a VO2 max test, a sleep study. We give everybody a stello uh glucose monitor from DEXCOM. And in some cases, we're doing DNA, RNA. It's $11,000 a year. We give you a full medical board, a doctor, a clinician, an exercise physiologist, and a nutritionist who goes through. First of all, we talk to you and say, well, you know, what's going on in your life? Why are you doing this? Okay. And what do you want to achieve? What's your ultimate outcome? And then we show you how and we develop a plan. And then we retest every quarter. Certainly a blood test every quarter. You may not need the DEXA scan every quarter, the bone density tests we'll do every quarter. And then we'll look at your biomarkers and we'll look for improvements and change. So that's $11,000 a year. Everybody gets a Slack channel for those that use Slack. It's very hands-on, but it's expensive. So ultimately, what we'd like to achieve is to get this down to an affordable rate for the masses. And that's where AI is coming in. And we're just starting to test AI right now. And I can walk you through that.

Marla Miller: 9:13

Yeah, I would love to hear about that.

Hunter Ziesing: 9:15

Sure. So AI, first of all, everybody's talking about AI. AI is actually not fully ready for prime for healthcare yet. It's coming. There's three factors. One, I I analogize it to the driverless vehicle. You're driving around the country in your rig. And when you're in San Francisco, you see these Waymo cars, you're very comfortable with them. When they first came out, people would sort of run for the curb when they see a driverless car. That's sort of the way people are, and we're used to it now, but the rest of the country is not. The consumers are really not fully trusting of AI yet, and they want a doctor in the loop. And that could be there for the foreseeable future. Second, AI can look at all your data, but it hallucinates, it makes mistakes. You still need a doctor to check it. And that for the foreseeable future is there. And then third, from a regulatory standpoint, at least in the US, AI is not fully ready yet. But we believe in the next five to ten years, I'm just throwing out numbers that AI will replace your primary provider and it will even prescribe medicine. But when you need something done, your check engine light will come on, presumably on our app, saying, Hey Marley, you need to check your cholesterol levels. And here's some red flags based on what we're seeing in your data. But AI can take a lot of cost out of it. So what we're building right now is we've built this voice agent. I can actually demo it for you really, really quick, where you can download all of your medical data into an AWS secure server, any test data that you've had done, it will talk to you and it'll analyze your data and keep a record of your conversation and constantly be checking your data. And if if it's like I've just done, I did my blood test, my DEXA scan, six or seven tests, they're all in there. And I can call Jesse AI, our AI doctor, and it'll provide me recommendations. It's pretty cool. If you'd like to see it, I'll show it to you really quick.

Marla Miller: 11:18

Yeah, yeah, let's see.

Hunter Ziesing: 11:20

Yeah, so I'm just gonna call it again. Remember for your listeners, all of my records are sitting on a very secure server, and I keep uploading tests. It's got everything in there, all my wearable data, my Strava data, my Apple data. But what it's really looking at is the functional tests that I've had done. So I'll just call it really quick and I'll ask it about my recent blood test. Hang on one sec. Share answer.

unknown: 11:45

Oh, that's that deep from Long Jack.

Hunter Ziesing: 11:48

Hey Jesse, how are you doing? Um listen, I just on the phone with a friend of mine, Marla, and I wanted to show her our app. Could you just give me a quick summary of my recent blood tests and a quick comment on my VO2 Max test that I had done?

unknown: 12:03

Hey Jack, I'm doing well. Thanks for asking. I hope you're doing great too. Sure thing. Let's dive into your recent test results. Starting with your blood test, it showed a few things worth noting. Your bun to creatinin ratio was elevated at 26, which might suggest some renal threshold dehydration. Your insulin levels were low at 2.3 microunits per milliliter, and your FSH was a bit high at 13.4 million units per milliliter. These results suggest some hormonal imbalances that we should keep an eye on. Also, your ferromagnesium was slightly elevated at 2.3 milligrams per deciliter. As for your VO2 max test, you scored a solid 45.4 milliliters per kilogram per minute, which is a great indicator of your cardiovascular.

Hunter Ziesing: 12:46

All right, that sounds great. Hey, I just started taking vitamin D. Any recommendations on how many milligrams I should be taking? Because that came up in my blood tests as well.

unknown: 12:56

Got it, Jeff. Or vitamin D, a common recommendation is around 2,000 international units per day.

Hunter Ziesing: 13:02

Anyway, you get the idea. I can talk to this say all day long. And when I call back, it'll remember my conversations. And the initial onboarding is I'm kind of well into the platform. The first call is like having a call with your doctor. So it'll say, tell us about your life. Why are you concerned about your health? What are you looking to do? And when I first started mine, I talked about my dad's pancreatic cancer, how he passed away, my mom had dementia, and a couple of things in my life that I want to achieve in my aging. And every time I call back, there's more information. It develops a plan for me. It even does an exercise plan, a diet plan. We're still testing this right now, so it's not completely finished, but it's pretty cool stuff. And if we can do a lot of that, not that we're trying to replace the physician, we're just trying to take the cost out of it. Because every time a clinician or a doctor or a dietitian looks at this data, it's expensive.

Marla Miller: 13:54

Yeah. Well, I think that is good when this is in more solid ground with the AI technology to have that information very quickly at your hands. And then the doctor can easily peruse it and maybe go right to those things first. The AI suggests need eyes on. So I could see the collaboration being great. And also, like you said, saving time maybe for the physician and money for the patient. Yeah.

Hunter Ziesing: 14:21

So our neck ultimately our dream is to have a billion users on this platform at $5 a month. And you, as a consumer or a patient, own and control all of your own data. It's your data, nobody's data but yours. We use AI to analyze the data and then direct you to the various providers or services that's specific to something that you need. It could be hormone replacement, it could be diet, it could be exercise, it could be mental, right? And then we gamify it. Like I mentioned with paceline, when we give people rewards for working out, but the social determinants of health are even bigger drivers. When, like people who are trying to achieve things together, sort of Instagram, Facebook, Strava-like competitions where people can get motivated and do things to change behavior. Because ultimately that's what this is all about. We spend trillions of dollars on health care and end-of-life care in this country. And you see what's going on with this mess with Washington right now with the shutdown. It's all over money. I hate to say it's all over money. So if we can change behavior and we can get ahead of preventive health, we may not prolong life, but we will increase health span, which will reduce cost over time. If any of you, your listeners, want to be part of this test, it's going to be $100 to $300 a month. AI plus human in the loop. The different price points will come with some will come with tests, some won't. It'll all come with physicians. The higher, the more money you spend, the more physician interaction you get. And then what we're trying to do, in addition to making this available to the masses and make it affordable, is to take out the noise and confusion that's going on in the marketplace right now. And there's so much advice in the longevity space right now. And a lot of people are getting hit with blood tests, RNA, DNA, gut biome, you know, hyperbaric oxygen chambers. I'm like, we're bombarded with all this stuff. And there's a lot of conflicting guidance. And a lot of these companies are trying to sell test supplements and drugs as kind of their end result. And finally, there's just a lack of medical support with a lot of these functional test companies. And I like them all, but I want to say, Marla, this is the test that you should be getting. But here's a way you can go get them inexpensively, hopefully, through our partner test companies, which is many of the companies out there, as opposed to one test fits all.

unknown: 16:45

Yeah.

Hunter Ziesing: 16:45

So we're trying to eliminate the confusion, and AI can do that because it can talk to you, as can your doctor, and say, this is what you specifically need. The challenge is you people have to pay for these tests. And you can just go get a blood test tomorrow and you're on your way. We just don't think a blood test is enough to really look at your overall holistic picture. But it's a challenge because you're going to spend $1,500 a year on tests to do it right.

Marla Miller: 17:14

I agree with that. The general tests, it's nice to go with insurance and get that covered. You know, the basic blood tests they would do, but there is so much missing. I know I go outside of my insurance so many times to get the very specific things I want done that affect my personal health. Like you said, this personalized approach is what we all need, not just general tests, one size fits all. Same with supplements. It's not one size fits all. People hear about a supplement, like even vitamin D, but some people aren't even testing what their vitamin D levels are, and they just hear it's good for you. So they start taking it.

Hunter Ziesing: 17:55

Exactly.

Marla Miller: 17:56

Yeah.

Hunter Ziesing: 17:56

And and the insurance is interesting. Like I think some insurance companies will give women a DEXA scan, bone density test at age 60 and a man at 65. I think every woman who's 40 should be getting a bone. My wife just turned 60 and she has a minor osteoporosis. I mean, I wish we knew about this 15 years ago that she was predisposed towards it. So the idea is like when you're interviewing with the doctor or with Jesse AI, how old are you? I'm 35, 40. Okay, you should be thinking about these things in the next five years of your life. And by the way, here's a cheap way to go get them. And eventually, if we can really change behavior, I think, and this is my dream, is to not just gamify it, but to change the reimbursement system. So we can prove, and even if it's not insurance companies, we're going to self-insured companies, because most big companies are self-insured. We're going to be testing with one. And I want to say, I can improve health outcomes by having specificity for each individual employee as to what they should be doing. Not just here's a gym pass, here's a sleep ring, go feel better. No, 15 of your women in your company are going through menopause. Then you address their menopause. They don't want to go to the gym. They don't need to go to the gym. They don't need a glucose monitor. They're not overweight. They've got specific problems. Therefore, you should pay. The employers will potentially pay for those tests. And then eventually insurance companies, and then someday Medicare will pay for this.

Marla Miller: 19:28

Let's talk about maybe some of the tests that you think are important. They're not in the usual protocol when you go to the doctor, but that you think are important that might be introduced to people in this concierge service.

Hunter Ziesing: 19:41

Great, great question. I think you get a ton from blood, but when you go to your doctor, I don't think they test nearly the amount of biomarkers that you need to test. We do 60 and we can tailor those tests to you, to your age and what you're looking for. Some of the companies out there do as many as 100 to 150, but blood is a very important one. I just recently had a DEXA scan, which I thought was incredible. It's only cost $75. It's a low intensity kind of like MRI where you lie down on a table and this machine goes over you. It tests bone density throughout your body and it tests visceral fat throughout your body. And surprisingly, I'm I'm super athletic. I ride eight, 10, 10 hours a week on my bike. I eat really well, but there's some things going on inside my body that I didn't realize. My bone density in my upper body is pretty weak. Naturally, I'm a cyclist, I live on a bicycle. So part of my regimen is going to be doing some weightlifting. And then uh gut biome is another one that's not super expensive that we do. We do a comprehensive sleep study, not essential. And then we do a VO2 max test. And I always thought it's a test of your oxygen output in your lungs, right? I mean, I figure, well, being a cyclist, that was always like an ego thing. You know, what's my VO2, right? But a higher VO2 is a very good indicator of longevity. And there are ways if your VO2 max is low that you can get it up, which is largely doing intervals. Not everybody wants to do intervals, but so those are the three blood, DEXA, and VO2.

Marla Miller: 21:15

I think this preventive care, first of all, is a great idea because people usually they panic because they get a diagnosis and then they're scrambling to try and reverse it or at least help themselves at that point. But like you said, if you can find out ahead of time in your 30s or 40s, good news is the people in their 30s and 40s are onto this.

Hunter Ziesing: 21:37

They're less sensitive about having people see their data. Unlike people my age are very concerned about privacy. I don't think that's an issue. They're they're into technology, they're becoming biohackers. So I think you're absolutely right. I think this next generation will hopefully have the tools and make it really affordable. So when they're you know in their 60s and 70s, they won't be unhealthy, let alone causing the system trillions of dollars at end-of-life care.

Marla Miller: 22:04

Yeah. Well, and the other thing is I've dealt with this where you go to the doctor and they have to go through their whole entire protocol. I had a back issue. And so I had already done work outside of the insurance company. I'd done medical massage and I did fascial counterstrain work and I had done some other unique things. And so I just wanted an MRI at that point because it was very persistent, the pain I was experiencing. And first we have to make an appointment with them for them to refer you to a physical therapist first, and then they'll give you an x-ray, which I I knew wasn't going to show the issue. And then this was kind of funny. The doctor, you know, after I'd already done all this, I'd been at the emergency room. I had done all these things regarding my back. And I was sitting there, and it was like he just really wanted to make sure he had completely exhausted every protocol before he ordered an MRI. And so I was sitting there and he just kind of smacked my back. I don't know if he was trying to see if I was legitimately experiencing pain in my back. And then he pushed on it hard and I yelled out because it was painful. And he looks at his listening. He's like, I guess you've done everything here. Okay, I'll order the MRI. But it took that amount of steps to get what could have just been quickly handled. So I like your idea of it being very specific to the person, getting right to the root of the problem and not doing every other thing in between that's not necessary.

Hunter Ziesing: 23:51

You know, it's interesting. I pitch longevity in our company and everything that we're doing, but there's so much you can do for free right on the web. In fact, we have a free longevity plan on our website. You can do a lot of this yourself. As most people do when they get sick, they self-diagnose, they go on ChatGPT now and the web. And before chat, you just go on the web. Unfortunately, whenever you have a symptom and you put it in Google, you think you've got cancer. It's like all the symptoms. It's like, oh my God, I'm gonna die. But people are getting smarter, and ChatGPT is getting better and better. So I'll give you an example, just like you did. Most of my life I've been paying for braces and college education. So I'm finally getting around to my problems, right? And weddings. And I have had allergies my whole life. Not severe, but congestion. So I went on Chat GPT, I did a lot of research, and it came down to like, I need a skin test, right? It took me six weeks to get an appointment with the allergist. I went in, 20 minutes of onboarding, paperwork, blah yada, and uh finally meet with a doctor and they said, You need a skin test. And I said, Is it covered by insurance? I'm thinking, yes, great. Let's get the skin test, right? Oh, no, no, no, no. You need to come back and make another appointment because the insurance company requires you to come back for a second visit to get the skin test, which I did five or six weeks later. So talk about frustration. I already knew maybe it wasn't 100% right because Chat GPT can get wrong. Yeah, but I sort of knew what I thought I needed and it was right. I could have been wrong, but I had to go through that process. It was frustrating.

Marla Miller: 25:22

Yeah, that's the thing, the delay in time. And in that time, people, their symptoms are worsening a lot of times, especially if it's something more serious that's being overlooked in the meantime. So yeah, I think it is important to have the data like you're doing with the variety of testing that is suitable for the person.

Hunter Ziesing: 25:45

But there's a problem. There's a problem there because as great as all these functional tests are that are and there's more and more coming, like I mentioned, there's there's genomics, right? If you walk into your doctor with all these tests, it's like walking into a ski shop with all your equipment, your boots, and your bindings and your poles, and you say, Hey, uh, Mr. Ski Shop, can you mount my bindings for me? And they're like, sure, that'll be 50 bucks or whatever. They just 100 bucks. Oh, by the way, the zipper on my jacket's broken that you bought on Amazon, right? They're not happy with that. Same thing with the doctors, when you walk in with all these tests, they don't get paid for it. That has to change. Or you pay for your own tests and then have all your own data. Marlon Miller knows more about Marlon Miller than the doctor does. So when you go in and say, This is all the stuff that's coming up, you need to analyze it. You're my doctor. So the doctor presumably might like an app like this that arms you and makes you more uh knowledgeable about your data. That has to change because either that or you just you become your own doctor. And you when you need a procedure, you go to the specialist that will treat you. And you already know what you need because you've got all your data, you've got your AI, and that's what it's saying. And you just verify it with the doctor when you go and your check engine light comes on for your oil change, you get your oil change, your brake light comes on, you go to the brake specialist, right? So I think it's going to become that specific in the future where you will be your own doctor.

Marla Miller: 27:15

Well, I do like the idea of all the medical information in your hands and all in kind of one place for the person, because you may see a variety of doctors and get a variety of tests done and information. But usually, like for me, when I go, I ask them to print it out. So I always have it in the future, have my own little file. But to have it all automated and all put together, I think is great.

Hunter Ziesing: 27:44

Yeah, I mean, I I like to develop this, like I said, a billion people. The minute your child is born, they get their own profile, right? And maybe it's free. Maybe it's free. Right now, we're thinking long term it's Medicare, your company or insurance company just pays for it. And your medical records from birth to death. So by the time you're in your 80s and your children are taking care of, well, first of all, with your kids, you're managing your kids. Then you they manage themselves. And then when you're past retirement or going into an assisted living, your children take over. So I lost my mother two years ago to dementia, I think I mentioned, and it was a nightmare managing her because her medical records were all over the place. No, none of the caregivers were congruent with how to care for her. Then she moved to assisted living and it was a nightmare. And they're constantly pinging the family like, we need this, we need this, we need this. So that's the idea of a cradle to grave control of your own data.

Marla Miller: 28:40

Well, what do you say to anyone that might be worried about all their data being out there for insurance companies to deny them something because they have all this data in front of them or they see that? I mean, I we don't have the pre-existing condition thing at the moment. Right. But would it have any negative effects on how they're covered?

Hunter Ziesing: 29:03

No. First of all, HIPAA rules are Fort Knox, right? If the data did get out, they could never do anything with it. They would be sued by the federal government. I often often get asked, well, what if you go out of business? What happens to all my data? So we we partner with big companies that house all the data, like Epic. We use healthy. And in theory, they could go out of business. There was a huge security breach for the healthcare system earlier in 2025 that everybody got all worried about, but nothing horrible came out of it. But if we set up this for an employer and we put all these employees on the platform, the company will never see the individual records. And even if they did, they couldn't use it, but they would never see it because your data sits outside their server. What we will share with the employer is the aggregate data. So, right now, insurance companies use claims data to figure out what their actuarial costs are going to be to ensure their population. Now, imagine if I can drill into every individual. We know every condition of every person, what their potential liability is going to be to the company, and we just give them that an aggregate, right? But all the communication with their employees as to their specific issues, they will never see. You follow me?

Marla Miller: 30:19

Yeah. Okay. Well, that's good to know, to think about. Uh so where are you getting the physicians from the phone? Uh good question.

Hunter Ziesing: 30:27

So one of our founders is Jahan Vahimi. He's head of UCSF San Francisco uh emergency. He's a co founder. Founder of the company. And then we have, and by the way, we're only in four states right now: Connecticut, New York, California, and Florida. And we have a physician in each state that we've met through various sources, including Jahan, who is the actual doctor who can prescribe medicine. And then all of our clinicians and dietitians and whatnot are scattered around the country. But to be serviced by a physician, you have to have a physician in state. So we only have four in those four states. In time, as this model morphs, I could see us becoming less of the clinic and more having patients use their existing physicians or specialists in their states.

Marla Miller: 31:17

Yeah, I guess that'd make it easy if you had one in state, whatever state you're in.

Hunter Ziesing: 31:23

Well, you just use your own doctor, right? Your own data. But it gets back to the problem right now. A lot of doctors aren't using functional medicine tests. So we kind of have to be, right? Yeah. Yeah. So we'll either expand our medical practice to all 50 states or we'll work with partnerships with local doctors. That's just something we're going to have to figure out. But right now, if you take all this to your primary physician, they're probably not going to give you much help.

Marla Miller: 31:50

Well, so what you said you're testing this and everything. When do you see it being fully ready?

Hunter Ziesing: 31:57

So the product I just showed you is ready now. We're launching it next week with 40 patients. Again, it ranges from $100, well, $79.199 to $499 a month. And that's rolling out next week. And we anticipate doing a greater trial in January with a large Fortune 500 company with all their employees. Same kind of platform. And then maybe one more. And if that goes well, the fully, you know, AI version, I don't know when that's going to happen. It could be six months, it could be two years. It really depends on adoption of the program, the regulatory environment, and whatnot.

Marla Miller: 32:35

Well, it's all very interesting. It's an exciting time in healthcare right now, with all these advances and with all the AI integration. So is there something you want to add about the rewards of becoming a part of this program? What are some success stories? Do you have any other stories of how this could benefit people?

Hunter Ziesing: 32:58

Yeah, I mean, and there's some use cases on our site that people can look at and we'll be putting out more. We've run about 93 patients through the platform. And we've had some pretty remarkable clinical outcomes from people by going through the program, not just because they figured out that they had a problem, but they had some red flags and they've done something about it. So we've had some very good success. It's too early for me. I'm only three months in. I'm about to go do probably in two more months my second set of blood tests and DEXA scan to see kind of where I've made improvements in my visceral fat, my bone density. I still have a ways to go. But in terms of you know, contributors right now, we really want people that can help us change the nature of preventive health by being in this program. It's not just money for us. If we had unlimited money, I would give it away. We want people to pay for the trial too, because when you pay for something, you're more apt to use it. So that's what I'm looking for the most, including the investors in our company. You know, there's a lot of venture scale money out there right now looking for companies that can scale really quickly and acquire consumers. And we're sort of flying under the radar. Um, let's build an incredible app, an incredible user experience, which will be somewhat designed by our users that are in this trial with us to help us just build a killer app together and prove that people want it and that people want to pay for it, and that they will use this data to change their health, and then they can become the influencers for us when we go to scale this thing.

Marla Miller: 34:31

Yeah, that's the best thing is word of mouth. People that have proven it works for them and has really helped them. So you mentioned there were other stories besides yours. Can you give an example of one?

Hunter Ziesing: 34:43

Yeah, so I had one friend that went through the program who was 20 pounds overweight. So we got him a CGM. I had all kinds of visceral fat throughout his body. He also did some uh cancer screening tests and came up positive for various cancer in his body. He also did RNA and DNA. This person went way in. And the biggest thing that I'm proud to say about him is uh he went through the program, he found religion with diet and exercise and lost 32 pounds. And we haven't done you know the recent screenings yet, but he did some markers along the way and showed some pretty incredible improvement. So I don't know how much scientifically our data changed him, but it uh it certainly motivated him. He also had a health scare, he was predisposed to heart disease, so all these red flags came up. The subjective factors of him changing his whole attitude on his life was remarkable. And you know, we won't really know other than the biomarker improvements we get in his blood tests, which are clearly better, what his outcome will be. But having watched five of my friends fall into poor health and die, tells me that he's gonna have a very healthy health span as a result of being in a program.

Marla Miller: 36:11

That's awesome. Finding out the information would be, I would think, very motivating when you realize you have some serious health issues that could lead you down a dark path.

Hunter Ziesing: 36:23

So was that his motivation, or were there incentives in that program that helped them stick to, like you said, the diet and no incentives other than as I said, people lack the tools and they lack the motivation. So the motivation for him, and again, it's high-end, every patient gets a slot channel, a doctor, a clinician, you know, we're all over you, right? Unless you tell us to back off. So it's it's sort of like uh I have a home gym, which I never use, but when I go down to the local gym and there's the coaches running around, I'm more apt to work out because it's more social and it's more motivating. So I think that was a contributing factor. How do we do this for the masses? I don't know. Most of the people coming to us now, Marla, have had some kind of health scare in themselves or in their family and they've had a wake-up call. So they're like, I gotta do something about this. And I can get you more data on people that have gone through the program and seen improvements. It'd be shocking to see no improvements because most of the people that come to us have had a problem. The key is to find people that before they even get to that problem to stay on top of stuff. That's the goal for the massive.

Marla Miller: 37:32

Well, so you're finding things like someone who may have an issue with cancer or heart disease.

Hunter Ziesing: 37:37

Yeah, heart disease, dementia runs in my family. That's something that I want to monitor. There's things that I can start doing at my younger age now to ward off dementia.

Marla Miller: 37:47

People find markers for that. They see, oh, I'm headed down this path. They can tell through some of these tests.

Hunter Ziesing: 37:54

Yep. There's so much you can tell in your blood.

Marla Miller: 37:57

What about autoimmune? Are you picking up on that early?

Hunter Ziesing: 38:01

I don't believe we are. No. And we're just starting cancer screening. Uh, we haven't done a ton of that.

Marla Miller: 38:08

Well, it's good. Even the bone density and things like that to circumvent that would be really great. So many people have back issues, especially as they age. Sounds like a lot of really important and interesting information and feedback you get from the tests that you're running.

Hunter Ziesing: 38:26

Tell me quickly about you. You're traveling around the country.

Marla Miller: 38:30

I travel around the country and I explore a bunch of alternative healing modalities. I like to try them out for myself and then hopefully share them with other people in some capacity, whether it's in person or on this podcast.

Hunter Ziesing: 38:45

What are some of those modalities?

Marla Miller: 38:47

Well, fascial counterstrain work um through Brian Tucky, his particular version of it. And, you know, even things like tapping. I think Dr. Klinghart in Washington is does fascinating work. He does like a form of muscle testing, but his own powerful version called ART. He is helping people address all levels of their health, not just physical symptoms. He has like five layers of things he looks at, like the emotional, the mental, the I forget what he calls the other one. So it's just really interesting work. Dr. Isaac Elias, he's in California. He's helped a lot of cancer patients, but he brings in like an open heart meditation as well as all his medical background and has been very successful helping people.

Hunter Ziesing: 39:41

We didn't touch base on mental, which we plan to address. I think that's significant. That's funny. I just I was playing around with Jesse AI the other day because my daughter and my wife were having a tough morning, and I was sort of blaming them for the problem. So I just for the fun, I called Jesse AI and I said, Hey, listen, my my daughter and my wife are going nuts this morning. Here's what's going on, blah blah blah. What should I do? Oh, unbelievable. It sort of gave me like, here's five things that you can do, right? See this from their perspective. Take a breath, do this, do this. And my my wife and daughter were listening to it and they burst out laughing. But my point is, there's there's oh god, we can get into depression, anxiety, mental. The three biggest things are diet, exercise, sleep stress, right? If you can just do some exercise and just eat a little bit better, you're gonna be so much better. If you can get the stress and anxiety out of your life, you're home-free. I've been there. I've never had an issue with diet or exercise, but I've had some issues associated with anxiety. And it was, by the way, I figured out it was alcohol related. Not that I'm a drunk, but if I drink a couple of drinks a night over like the course of a few months, like in college, I'd only drink on the weekends and all through my career. And then for some reason, I just started drinking every night. Started causing anxiety. But anyway, stress is a major thing, and I think mental illness is something that we could really help with this app. And I don't know if you remember the movie called Her with Joaquin Phoenix.

Marla Miller: 41:14

I never saw it, but I know what you're talking about.

Hunter Ziesing: 41:16

He falls in love with a computer. It's like 20 years ago. People start become more familiar with talking to a voice agent. It's going to take hold and it's really going to help elderly people that are suffering from anxiety and suffering from memory loss and suffering from loneliness. So I think mental illness is a major area that we want to attack. And then rather than just saying, oh, it's all AI, here's the resources where you can go get help. Here's the things that's specific to you and what you're going through. Resources being companies, consultants, people like you that have different forms of as opposed to, hey, just go to Teledoc and get a psychologist, right? And the psychologist is going to say the same thing. Exercise more and go walk the dock. I'm like, I don't need more exercise. I'm suffering from anxiety. I got to get to the bottom of this. So we'll go see a psychiatrist. Then you go see the psychiatrist, and what do they want to give you? Medication for that. Exactly. So I want to figure out where do I go? I want to learn about all these modalities, not just drugs or you know, go to a therapist and sit there and talk about how I should be going on nature hikes. Don't tell me that. Tell me what's how can how can I find all these modalities? So I it sounds like you do some cool stuff, but the idea is to tie all that in. So if to fit for me or some of the modalities you're talking about for mental health, I find it through this mode. Anyway, yeah. Good for you.

Marla Miller: 42:43

Well, good for you, thinking about adding that in as well. Yeah, the mental health and stress is such a big factor in people getting sick or even triggering autoimmune. Stress can do that. And stress can be so many different things, right? It's not just a big trauma from childhood or something. It could be the death of someone, a divorce, a move. It's whatever is impactful to you. Like some people can breeze through some of these things, a move, and it's not a big deal, but other people it can be very traumatic. So yeah, it's just kind of looking at the stressors in your life that are important. And I think people sometimes give that less weight than it than it actually has on their health. Well, so is there any last thing you want to add about this program? And then we'll get into where people could go to become a part of that next phase that you're starting, or learn more information about what you're doing and all of that.

Hunter Ziesing: 43:45

Uh, nothing else to add. To get more information, you can go to longevityhealth.me, or my email is hunter at longevityhealth.me. And for this trial until it's full, we're hopefully going to throw in a some incentives, such as a possible sleep ring, maybe a couple of tests. And uh the people we'd love to get are people that are really aren't just there for the free stuff, but to really help us mold this product. I will um try to get some more use cases up on our website. I didn't really answer your question that thoroughly. I kind of winged it. My apologies. I think you know having more on our website will be helpful for me to read through as well, but also talk to our physicians who are talking to patients all the time to show the clinical outcomes. So, anyway, that'd be a great way to get involved to reach out to us or schedule a free consultation on our website. It's a 15-minute consult with Jesse. There is actually a Jesse behind Jesse AI. Jesse's our co-founder.

Marla Miller: 44:47

Oh, is that his voice?

Hunter Ziesing: 44:49

That's his voice, too.

Marla Miller: 44:50

Oh, okay. He has a nice voice, at least.

Hunter Ziesing: 44:53

He was in FinTech in financial services like me for years. He was president of credit systemy. Both his grandfathers had heart disease, and it was in his blood. So he started biohacking. He's been doing it for three or four years, went to the doctor, realized he was so frustrated by what he was getting from his doctor, he just started this company. And he does all the consults right now. It's not a doctor. And then you can just decide if this is something you want to do. Then we put you in touch with the doctor.

Marla Miller: 45:18

Okay. And so for this trial run, I'm just curious, what does that include? I mean, you're paying for the monthly, right? During this trial period, like they choose whatever category, and it'll say this one includes a couple tests, or what are they receiving?

Hunter Ziesing: 45:35

Okay. So we have it's it's just a beta. So there's a $79 a month plan, which includes a personalized longevity plan, 24-7 smart assistant, which is the thing that I was just talking to, a board certified physician review. We can order tests for you. You can put your own tests in the platform if you've already got them, or you can order additional tests. And when you speak to the AI agent, it might suggest that you have additional tests based on your conversation. So we can order those tests for you. You have to pay for the tests, and then we can do referrals. The $166 a month plan will include everything above plus a DEXA scan and a glucose monitor and advanced blood work. That's probably the one that most people are going to do. There's another one for $300 a month that just includes a lot more consults with the doctor and prescription management.

Marla Miller: 46:32

That's great. And is this something they do for a year and then they can cancel it or how does that work?

Hunter Ziesing: 46:38

Okay, so they can do it for a month and cancel.

Marla Miller: 46:41

Well, that's great to know. And if there's any links you want me to put in the show notes, I mean, I'll definitely put your website and your email. But if there's anything else, just send it to me and I'll put it in the show notes.

Hunter Ziesing: 46:51

Yeah, that's perfect timing. So by the time this podcast is live, I'm gonna send you a link to look at it. It'll be live. We're very excited about it. If if one or two of your listeners think this is a cool idea and want to be part of this, you're not only they're paying, we're gonna be asking them to give us feedback and be in focus groups and have a real voice in what we're building.

Marla Miller: 47:12

That's exciting. I think it's very exciting. Well, congratulations on doing this. And thank you for yeah, I'm so glad someone's out there putting this kind of thing together that'll be really beneficial, I think, to people with this preventive care, especially. But thank you for your time and really diving into it and all the details. I appreciate you answering all those questions.

Hunter Ziesing: 47:36

Thank you. Safe travels.